Dutchie's Social Equity Program

At Dutchie, we continuously strive to create equity in the cannabis industry. Our goal is to cultivate change through equal opportunity. One way we’re doing this is by giving back to our retailers through Dutchie’s Social Equity Program (SEP). This program is designed to support cannabis entrepreneurship for underrepresented store owners*.

What are the benefits of participating in the SEP?

If your store qualifies to participate in the SEP, your business will benefit from coaching and additional support. The program benefits include:

  • A $1500+ cash stipend to help boost your marketing efforts.
  • In-store signage with a custom message of your choice.
  • Coaching sessions with a dedicated Customer Success Manager.

We want you to get the most out of our platform and have every possibility for success. Interested in applying?

To express interest in the Social Equity Program, please click the link below:

Apply Here

Keep reading to learn more about Dutchie's SEP qualification and benefits.

Who qualifies to participate in the SEP?

Qualification to participate in the SEP is on a case-by-case basis. Our goal is to support the business growth of underrepresented cannabis retailers, and if you’re an interested store owner we encourage you to submit an application letting us know why you think your store should qualify. Stores may qualify if they meet the following criteria:

  • Your store is legally licensed in its market.
  • Your store is a current or prospective Dutchie retail partner.
  • Your store ownership is part of an underrepresented group within the cannabis industry.

To provide a couple examples, stores that could qualify are typically BIPOC, LGBTQIA+, Veterans, and Women-Owned businesses. These are examples, not a comprehensive list of qualifications -- if you think your store may qualify, please submit an application and let us know why.

Marketing Incentive

The marketing incentive is a no-strings-attached, one-time check for $1500+ to strengthen your marketing budget. The purpose of the additional budget is for you to promote online ordering and help grow your store’s brand presence.

Custom In-Store Signage

Showcase what makes your business unique, with beautiful signage our designers will craft for your store. The design includes your store’s logo and a customized message. Additionally, we’ll send you a digital copy so you can share your store’s message through your own social media marketing.

Coaching Sessions

The purpose of these sessions is to provide your business with routine and dependable support from our knowledgeable team. During these sessions, we’ll discuss tips, tricks, and suggestions for making your equitable business more successful, including:

  • Strategizing to ensure the success of your ecommerce goals and objectives.
  • Determining the key objectives and ROI for the business and utilizing Dutchie’s tools and platform to maximize efficiency and operations.

Together, we want to help create an equitable and safe space for your dispensary’s customers and employees alike and maximize your overall success. While we encourage equity-focused coaching conversations, our goal is to offer support in any way that is most helpful for your business -- so any topic is fair game.

If you have questions or want to learn more about participating in the Social Equity Program, contact your CSM or submit an application.

*Brands and Producers are not eligible for the SEP at this time, however, please feel free to express interest in signing up for future opportunities to have your brand amplified on our site by reaching out to Dutchie Support today.



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